Small Business Marketing: Advertising

The next time some ad sales rep, gives you the old "get your name out there" and you gotta build your brand... Remember this reminder from Jonathan Fields in the clipped article below:

99% of your ads are ignored.

Stop wasting money on ads that don't work. Start leveraging your business assets and relationships and build a community of raving fans.

How?

Innovative products and services that zero in on exactly what your clients want.

clipped from jonathanfields.com Why 99.9% of your ads will never be seen 5,000. That’s the number of ads the average citygoer is exposed to on any given day, according to a study by Yankelovich. So, before this day ends, I will have been asked to buy something, in some way shape or form, 5,000 times. And, of those, I’ll buy about five, including food. I don’t have 30% of each day to give up to noticing and refusing ads and offers, so, instead, I learn to do what everyone does… I simply tune them out. Branding, oh please! If it’s really that important to build a big brand, the vast majority of businesses would be far better served turning all their branding energy and expenditures to making their products and services a serious notch more kick-ass and giving their clients a reason to evangelize the hell out of them to everyone they know. Spend your money blowing the minds of a small number of people who are on my brain’s whitelist…